I run a good and old tech blog[0] in Brazil for almost a decade. It's been my main income source since 2020, and I'm making more than I did in my last job in a traditional newsroom.
I actively avoid programmatic/invasive ads. My three income sources are: subscriptions (without paywalling anything), direct advertising deals, and content deals with other, bigger publications (they get priority to publish my stuff first, I publish later).
Last year I started an English-written blog[1], translating the best from my original, pt_BR one, in an attempt to reach a bigger, international audience. Slow start, but I'm fine with it — none of my business was an overnight success.
I actively avoid programmatic/invasive ads. My three income sources are: subscriptions (without paywalling anything), direct advertising deals, and content deals with other, bigger publications (they get priority to publish my stuff first, I publish later).
Last year I started an English-written blog[1], translating the best from my original, pt_BR one, in an attempt to reach a bigger, international audience. Slow start, but I'm fine with it — none of my business was an overnight success.
[0] https://manualdousuario.net/ [1] https://notes.ghed.in/