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Here's the thing:

Plants don't really give a shit. Implementing a convoluted tech solution in greenhouses for an additional 5% efficiency will never pay back for itself.

> (My bias: I work for a startup that is working on this and I'm kind of obsessed with the industry.)

I suggest you actually learn more about growing plants than optimizing 20 different atmospheric and HVAC parameters. Many of these recent startups folded because they couldn't figure out that growing lettuce indoors hydroponically doesn't actually make anyone any money.




> I suggest you actually learn more about growing plants

We have people with decades of experience operating 70+ Ha of greenhouses in the team, so I don't think a lack of knowledge about the industry or plants is an issue. Perhaps my comment gave you the wrong impression about us.

> they couldn't figure out that growing lettuce indoors hydroponically doesn't actually make anyone any money.

It is quite easy to refute that statement that nobody can make money growing lettuce indoors by looking at Gotham Greens, or Revol Greens (https://www.revolgreens.com/). What is true is there are a number of agtech startups who raised a lot of money, did not really know what they were doing and imploded, I can agree with you on that.

I'm not sure exactly what you mean by 'efficiency', so I am assuming you mean yield. Have you ever looked at the income statement for a commercial greenhouse? From the data we've seen from operators inside the industry a 5% increase in yield roughly double your profits (consider that the costs for energy, labour, supplies is fairly fixed, so increases in revenue then flow down to the bottom line).




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