Whatever you do, try to add value that is relevant to the conversation, so that it is not just plain marketing or selling (people can smell it).

There is already so much misinformation masqueraded as content today, offer your audience some value they can take away.

I try to share insights wherever I see it: philosophy, economics, movies, corporations, etc. Helps me train observation, writing and analysis skills: https://trendguardian.medium.com/