I mean, this specific pitch is pretty heavily geared towards people who know what both Airtable and SQL databases are.
I think it's a smart pitch because a large chunk of that target audience has at least a basic idea of what both of those things are, and it'll hit pretty close to home for those people who've experienced the pain points of both of those options doing a thing very well, and a thing not well at all (which the other does well)
Perhaps they'll target other groups in the future, but in the meantime both of those things have a wealth of information for those looking to learn also.
I think it's a smart pitch because a large chunk of that target audience has at least a basic idea of what both of those things are, and it'll hit pretty close to home for those people who've experienced the pain points of both of those options doing a thing very well, and a thing not well at all (which the other does well)
Perhaps they'll target other groups in the future, but in the meantime both of those things have a wealth of information for those looking to learn also.