I don't think it's a breach of 1NF.
The "chain" icon next to the column name suggests that it is not a "real" field, but rather some kind of linked field that shows entries from the "Purchases" table for each user.
Yes, these are essentially links to the corresponding rows in the child table. Airtable solves this problem via the "linkedRecordsField", though I'm not sure it's actually "solved", as the interface around them is a bit clunky and having more than a few is pointless as they get truncated and you can't see them regardless.
I've spent quite a bit of time plumbing Airtable's APIs, and am currently developing an app around Airtable to address some of these issues (zemanir.com) in case anyone is interested.