Of course not. The point is that the reader should recognize corporate communication for what it is: fundamentally self-serving. Corporate communication should therefore be met with thoughtful skepticism, and not with naivety or cynicism.
There is a world of difference between the tone and content of that Fly post and the tone and content that most people expect from cover-your-ass corporate blog posts.
Sure, both are examples of "self-serving corporate communication" - but it's clear that the way Fly communicate here is more valuable and trustworthy than so many other examples of this kind of thing handled poorly.
