Why did Shopify of all companies do this? Who would give Random Joe’s Shopify Store the permission to use their webcam? This looks like an absolute waste of time and money and a very impractical thing to use in general.
There are niches in e-commerce based around specialized tools which require more permissions and user engagement than a basic store site. In some cases, such tools account for a significant portion of the total revenue. It's not surprising at all to me that Shopify would invest in this type of technology, and I would assume that other big players are doing the same.
