Technically speaking this demo is close to brilliant, really well done. Most polished AI music generator I've seen yet.
But the marketing copy really feels off to me.
"Bringing the joy of music making to everyone."
The joy of music making involves taking an active role in the creation of the piece. The joy of music making is not getting a finished piece delivered to your door without any effort. The joy is in the process, not the outcome -- especially if everyone can generate the same result as you. There is no emotional investment.
And I say this as someone who plays acoustic instruments as well as program drum machines, and writes DSP and MIDI sequencers. Whether you're playing a piano or programming a cool drum beat the joy comes from taking an active control of the creation process and finding something new to create, unlocking secrets new and old.
I would accept a marketing angle like "generate free to use background audio for your podcast / video / video game / commercial / whatever".
But IMO there is no joy in pressing a button.
Maybe their other products mentioned on their primary brochure page let the user go a bit deeper, and that I think has potential. Garageband is a great example of giving the user creative control but simplifying a ton of the complexities of finishing a song.
But the marketing copy really feels off to me.
"Bringing the joy of music making to everyone."
The joy of music making involves taking an active role in the creation of the piece. The joy of music making is not getting a finished piece delivered to your door without any effort. The joy is in the process, not the outcome -- especially if everyone can generate the same result as you. There is no emotional investment.
And I say this as someone who plays acoustic instruments as well as program drum machines, and writes DSP and MIDI sequencers. Whether you're playing a piano or programming a cool drum beat the joy comes from taking an active control of the creation process and finding something new to create, unlocking secrets new and old.
I would accept a marketing angle like "generate free to use background audio for your podcast / video / video game / commercial / whatever".
But IMO there is no joy in pressing a button.
Maybe their other products mentioned on their primary brochure page let the user go a bit deeper, and that I think has potential. Garageband is a great example of giving the user creative control but simplifying a ton of the complexities of finishing a song.