Companies like Google don't really get "overtaken" per se.
Rather, they become bricks in the wall: the kind of place where the firm is extremely unlikely to ever shut down because it's inextricably embedded into the business practices of major firms and governments, but it also has to run ads to get the next generation of employees to bother to go work for it.
Rather, they become bricks in the wall: the kind of place where the firm is extremely unlikely to ever shut down because it's inextricably embedded into the business practices of major firms and governments, but it also has to run ads to get the next generation of employees to bother to go work for it.