I once heard a guy say the best way to get people off your platform was to just keep raising the price. Make a fortune off the few that stick around with fewer customers to keep happy.
I wish that was the case. It never formulated like that. If you raise prices your support burden also goes up. Your need to innovate increases. The gap between profitability and the funding needed to get there is wide. Hence most startups die.
He’s saying, when you’re ready to shut your business down, keep jacking up the prices, and eventually your customers will leave. In that scenario, you don’t need to innovate or provide good support. The whole point is soft-kicking your customers to the curb while making some money.
