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Why should Google risk their brand reputation in this way? The majority of their users probably have never heard of ChatGPT. They just know Google as the thing that gives them factual information. Google have something to lose by directing their enormous user base to a buggy ChatGPT clone.

Bing isn't unpopular, it's just a non-entity. They don't have any brand value to harm.

> that can quickly be iterated on. It's pretty dubious to assume problems with this tech can be fixed on a short time scale




Bing has ~8% market share and has been consistently stealing share from Google.

It's not the same scale but it has many millions of DAUs and is definitely not a "non-entity"


Bing is good enough. Google is good enough. Neither really makes me care one way or another.

If Microsoft paid apple $billions to change the default search to bing I’d probably not bother to switch back.


As I said, ancillary. Do it in a way that doesn't impede the current search experience AFA getting the results they need, but gives something extra that is notable, even if flawed.

They need to do this because they will implode from innovators dilemma otherwise.




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