I hope this helps shake up Google's product marketing which hasn't met expectations. Poor segmentation, poor GTM, poor messaging, poor community engagement , poor CTAs on marketing messages.
Everyone's aware of the messaging-app missteps. I'll share a more tactical example. Recently Google Home "beta" was launched with lots of messaging via email & twitter to join the Beta. All of the CTAs were broken. The "beta" that was expected in days took a couple months to land. Compare that to Bing ChatGPT Beta which had a clear CTA into the enrollment program ( activate Edge, Bing, etc) and waitlist.
Google has a strong community of fans but they do a poor job of engaging their audience. Microsoft by comparison has MSDN, MS Insiders, etc.
The Bard (horrible name, btw) debacle was not a singular event but a culmination of many product marketing issues. As a fan, i hope they make some big changes.
Everyone's aware of the messaging-app missteps. I'll share a more tactical example. Recently Google Home "beta" was launched with lots of messaging via email & twitter to join the Beta. All of the CTAs were broken. The "beta" that was expected in days took a couple months to land. Compare that to Bing ChatGPT Beta which had a clear CTA into the enrollment program ( activate Edge, Bing, etc) and waitlist.
Google has a strong community of fans but they do a poor job of engaging their audience. Microsoft by comparison has MSDN, MS Insiders, etc.
The Bard (horrible name, btw) debacle was not a singular event but a culmination of many product marketing issues. As a fan, i hope they make some big changes.