you mean aside from the fact that it requires downloading a huge multi-purpose program that starts at $21/mo which is built for significantly more than just those features and the user must use a lot more brain space for what they want to be a simple task?
Or gimp. "Photoshop" is the all encompassing term for these editors. This task is actually quite trivial, but there is a bit of a learning curve for someone who knows absolutely nothing about photo editing.
My comment was mostly tongue-in-cheek. mih in a sibling thread added a link to actually useful IM scripts however, one of which supports variable blur using a mask (scroll below the table and parameters for example pictures): http://www.fmwconcepts.com/imagemagick/variableblur/index.ph...
That was my thought as well and you can go even further by just making it a script. Which begs the question: why is this a subscription service and not the script.