Pretty straight forward. Townsquares are owned by the public, not by mentally unstable billionaires. On townsquares people make laws concerning conduct democratically through their representatives. Any townsquare would escort people from any venue if they behaved half as crazy as the average banned twitter user.
Musk buying himself a media company because he was upset by what he read about himself in the news isn't "creating a healthy townsquare". It's letting the arkham asylum inmates loose on his newfound political enemies.
No it's not straightforward. This isn't a literal physical town square, obviously. This is a platform in which a major type of online discourse takes place that has carved a pretty significant and influential place in history, no matter what happens to it. "escorting people off of it" needs to be taken extremely seriously, with transparency, and with a clear separation from those that set our federal and state policy. This wasn't happening as now proven by the trove of Twitter files.