People, especially when looked at them in general, it turns out, don't care about general principles. (And sort of rightfully so, because in the last thousands of years almost literally all questions of importance were not questions of principle. Which noblehouse should give the new king? None!? Yeah, that's not a good option. And so on.)
Software and these hyperglobal platforms are where principles actually start to matter. (It did not matter even in politics. In principle free speech, sure, but also no generated kiddie porn, because ew. And it did not matter, but suddenly with the capability to force CSAM-detection on the world, we would think it now starts to matter, but no, people in general never heard about this, have no idea about this, and so on.)
So with that long intro, it turns out that if enough people want Fortnite on their iThing, or want to repair their tractor or car ... that can force some principles, and that's when people will suddenly care about "my device my blablabla".
Software and these hyperglobal platforms are where principles actually start to matter. (It did not matter even in politics. In principle free speech, sure, but also no generated kiddie porn, because ew. And it did not matter, but suddenly with the capability to force CSAM-detection on the world, we would think it now starts to matter, but no, people in general never heard about this, have no idea about this, and so on.)
So with that long intro, it turns out that if enough people want Fortnite on their iThing, or want to repair their tractor or car ... that can force some principles, and that's when people will suddenly care about "my device my blablabla".