Yeah, there was some blowback to make the big G reconsider, but don't you worry. I'm sure they're cooking up something similarly nefarious to accomplish their goal.
Google is the world's biggest ad company. Sufficiently few people use ad blocking that I don't think it's an existential threat, but as long as the shareholders demand infinite growth, getting rid of ad blocking will be seductive to Google.
The goals of the advertising business model
do not always correspond to providing quality search to users.
- Sergey Brin and Lawrence Page
- The Anatomy of a Large-Scale Hypertextual Web Search Engine
Google is the world's biggest ad company. Sufficiently few people use ad blocking that I don't think it's an existential threat, but as long as the shareholders demand infinite growth, getting rid of ad blocking will be seductive to Google.