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The only major color on the page is the red navbar and the yellow sponsored ad. The sponsored ad draws my attention and then I go below it since it's an ad.

The zero click info and official site badge are both grey which makes them fade away into the background; not stand out like intended.




Given DDG's relatively ad-blind early-adopter audience, I reckon the sponsored link would get more attention if it wasn't highlighted in yellow (I don't think this is a "dark pattern" when the text "sponsored link" appears next to it - alternatively the sponsored status could be clearly but not obtrusively indicated with a badge similar to the "official site" badge)




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