This is probably why they're shoving podcasts down everyone's throats. I don't expect the plan will succeed, because if it does the labels will just squeeze them for more money. But at least they're trying.
They're trying to destroy the podcast environment by building a walled garden and not competing by building a good player. It's horrible, I hope they fail.
The main executive in charge of bringing on podcast left during the layoffs earlier this month. So I would be willing to bet they are not seeing the ROI they expected.
