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Google doesn't lock people into its search. People have a choice and they obviously choose Google.



Website authors don't have a choice though. It's be on google or don't exist.


That's not Google's fault. Google made a better product and consumers freely chose this. If Google arrives at a monopoly because of building a better product there is nothing wrong with this, but if Google arrives at a monopoly through manipulation and anti-competitive practices and then further using that monopoly position to sustain the monopoly then that's wrong.


People had a choice regarding Windows in the 90s.




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