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Good question. I just build a solution of a problem I was facing and I launch on ProductHunt and my twitter. People love the idea and I got 30k customers on the plateform with $0 marketing hack. I don't spend money on marketing because I'm not a big company.


I actually love your answer, contrast to a lot of hassle myths. Build a useful thing, put it out there, of course they would come.


The actual reality is that starting a company is very complex, and for every “rule” there’s a very successful company that did the opposite.

If your takeaway from this is that “build it and they will come” is a good go to market strategy, you’d be terribly wrong in the vast majority of cases. It worked in this case because it was a solution to a painful, concrete problem and the product hunt audience happened to be the right customer suffering from that problem.


My takeaway is don't be scare of "build it and they will come" meme too much because a lot of bad products that drive the meme.

Actually I think the meme is kinda dumb because they assume that people didn't read about it 1000 times already.




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