It's also interesting to note that while Netflix may not yet have a white label arm, others do. Vimeo pivoted from trying to compete with YouTube to being a white label streaming service and there are several "powered by Vimeo" if you look under the hood. YouTube themselves offers some "gray label" services (Google is too proud of the brand to entirely wash it from such services).
Most interesting to this particular discussion is that Disney themselves have a white label platform at this point. Disney Streaming powers Disney+ and others at Disney, started as the pure white label platform from BAMTech (which Disney acquired), has merged in some of the platform used by Hulu as well (and Hulu had some white label deals beforehand, to my understanding) and is still the white label powering things like MLB and NHL streaming services (which both used to have small amounts of ownership in BAMTech, but now Disney is sole owner).
If Netflix were to build a white label platform today, they'd already have Disney as competition.
Most interesting to this particular discussion is that Disney themselves have a white label platform at this point. Disney Streaming powers Disney+ and others at Disney, started as the pure white label platform from BAMTech (which Disney acquired), has merged in some of the platform used by Hulu as well (and Hulu had some white label deals beforehand, to my understanding) and is still the white label powering things like MLB and NHL streaming services (which both used to have small amounts of ownership in BAMTech, but now Disney is sole owner).
If Netflix were to build a white label platform today, they'd already have Disney as competition.