I suppose the optimistic view--such as it is--is that there is already a vast amount of low quality content out there that was created for pennies and plastered with ads and/or hoping someone will pay a modest amount. So I'm not sure that things like ChatGPT make things that much worse than they already are--and we can mostly live with things today. The pessimistic view of course is a whole new cohort of grifters decide to give it a run whether they ultimately make money or not.