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Reminds me of the story of the high school graduate who noticed that all of his peers were “following their passion” by pursuing various undergraduate degrees in underwater basket weaving, etc…

Rather than follow suit, he went in the opposite direction and did what no one else wanted to do… he started a septic tank cleaning company. He said that it was hard work, but lucrative… and that after a while, he woke up one morning and realized that he was passionate about other people’s shit.




Yeah, I try to avoid the cool, sexy areas. I worked with a few people with post Electronic Arts PTSD who confirmed it can get.

AI and crypto are very cool right now. They'll change the world and make some people billions.

But I bet you'll on average have a better career working on sewage plant management software :)


I knew a guy in real life who's dad built a profitable septic tank company from scratch. he expected his son to follow in his footsteps and take it over one day. The son passed; he could just not see himself in that industry and went into marketing. Caused a bit of stress in their relationship.


I can imagine how that conversation went. Something along the lines of “I’m sorry, dad. I respect what you’ve built, but I just don’t want to deal with this shit.”


… “I’d rather make up my own shit in a marketing career.”




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