You're nearly there. You've got a large uninstall base because you're giving two weeks unlimited features and then scaling back, but some specific features are "core" to the usage of the product.
Switch the model, after 2 weeks it is limited to 1-3 sites unlimited and anymore requires upgrading.
You'll retain your students who are probably using it for specific sites to summarize papers or class information. Create the habit over a long period and then people will be willing to pay.
If you want a no code/less code approach allow to opt into an extension of 3-6 months if they click cancel.
Assuming COGS are low and the compute cost is on your side and not third party the goal is forming habits and then converting. The goal is not short term 2 week conversions to profit.
Would you like 25% paying after 2 weeks or 25% paying after 2 weeks AND an additional x% paying after 3-6 months?
Switch the model, after 2 weeks it is limited to 1-3 sites unlimited and anymore requires upgrading.
You'll retain your students who are probably using it for specific sites to summarize papers or class information. Create the habit over a long period and then people will be willing to pay.
If you want a no code/less code approach allow to opt into an extension of 3-6 months if they click cancel.
Assuming COGS are low and the compute cost is on your side and not third party the goal is forming habits and then converting. The goal is not short term 2 week conversions to profit.
Would you like 25% paying after 2 weeks or 25% paying after 2 weeks AND an additional x% paying after 3-6 months?