You should look for examples of other companies who did something similar and see how that went. I personally have the feeling that giving away free of charge a previously sold B2C spells the end of that product and is a signal that the product is not commercially viable.
Good point. We don't want to signal that it's not viable, since it absolutely is. We just want to figure out if B2C is a better channel for growth than for revenue, as we'd keep the B2C tools running no matter how much revenue the B2B side brings in. We plan on lowering the price as the B2B side ramps up, but the question we're pondering is whether making B2C free (like we were at launch, when we grew very quickly) would massively accelerate B2B uptake. But we would have to be careful not to send the signal that you mention.
