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The application of whatever conceptual model was being used here doesn't encompass the biggest innovations of the last few decades, open-source and user-generated content.

Or in terms of the language of the article:

  how can we enlist the customer to work for us for free?



Ha, I love it, thank you! I'll consider adding that. (Already added one new section thanks to other great ideas from others.)


> how can we enlist the customer to work for us for free?

That idea is kind of covered in the "No tech support" section, where they talk about the benefits of customer self-service.




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