I had a boss for a while that took the opposite view. He just wanted to do interesting work. He was good at politics so he did, but the level he would have risen to in management if he had focused on business goals and money instead of fun work would have been much greater. But he also wouldn't have still been doing daily technical work which is all he wanted. We acknowledge that fun work can be part of total compensation, so accepting lower career advancement in return for more of that compensation doesn't strike me as unusual or a problem.
I guess that depends on what you mean by "stand out" then.
It is possible to stand out technically without standing out in a "how high in the org chart can you go" contest