We got good value, but I don't think the average startup would be best served by an incubator approach. The amount of cash is too little, the mentors are generally accessible in our industry, and you can get the camaraderie of being around other startups via a coworking space. For us, our program being sponsorsed by the largest indy ad agency in the world (W+K), as well as Google, Target, and Coke, was a huge factor in why it's been good for us. But I don't think most incubators have that kind of approach. And in particular, as more and more generic startup incubators spring up, the value of being part of one probably drops.