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I agree with your general position.

here's where things get really interesting , who really makes these tools in the first place?

https://www.protoolreviews.com/power-tool-manufacturers-who-...

I find that "tools" develop the same sort of things we see in tech (brand love like this endless apple vs android thing).

but when you look at the chart of who actually makes these things.. it sort of falls apart.

Like "rigid", "Milwaukee" and the terrible Cryobi are all TTI?

Obviously built to different specs/price points but it is interesting to see one "brand" targeting all markets?



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