Well if the market wants EVs and they don't have them, then they're fucked. They have every incentive to come to an accurate conclusion.

They can also come up with the right conclusion but publicly promote the opposite conclusion.

They wouldn't say, "Oh yeah, EV's are awesome! Go get EVs" when they don't have one that people want to buy.

They are launching multiple EVs in the future with the bZ4X being the first.

Toyota is also the biggest car maker in the world with one of the best reputations, any EV they would make would sell great.

That's the theory. Here's the sad, sad, extremely sad reality:

bZ4X sales in US in 2022:

  05: 199
  06: 33
  07, 08, 09: zero (they recalled every car and stopped production and sales)
  10: 351 (resumed production)

Those numbers are not in thousands. That's 351 cars in November.

https://carsalesbase.com/us-toyota-bz4x/

Meaningless numbers. Current production is of 1'000 vehicles per month. It's still not produced in high volumes, they need to ramp up production.

I can assure you this is going to sell like hotcakes (especially as Toyota offers a 1 million kilometers warranty, good luck driving a tesla even for a third without having to change the battery) and there's no shortage of demand (it's Toyota afterall).

Yup. And when they finally go to market with their armada of EV's, they'll change their tune.