Yeah, I think this is a singular personality with outsized influence rather than an intentional playbook. And it's not that everyone's been telling him he's magic, but that his personality desires that feedback and that it's increasingly coming not from everyone but from a subset. If a solid part of that subset is let-it-burn/popcorn agitators, well, good luck! The plight of a $40B investment is somewhat in the hands therefore of people using the results as free entertainment.