The message is very different. The Russian government propaganda boils down to "we would have won this war already if The West™ wouldn't supply Ukraine with weapons that they then use to commit the utterly terroristic acts of taking back their land". Or "we aren't all that different which means Ukrainians shouldn't have their own sovereign state". Or "Ukrainians are Russians who just forgot about that and are now on a misguided path of western influence, we're here to remind them of their Russianness". You get the idea.

Wars aren't usually faught because people are different. Even in bitter ethnic conflict there is often an underlying cause that isn't really about the people being different.