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> When did it become popular to start selling beta products? Did it begin when we all bought into social media?

Since forever? You're comparing a new product category with already existing and optimized one. To keep close to the topic, think about the history of ICEs and cars in general: the first ones that got popular were all pretty much beta products.

> Apple produced a computer, music player and phone that were a polished step up from what was happening before: build-your-own computer, music with insufficient storage and crap interfaces, and blackberries that only targeted business people.

That's some pretty revisionist history. Apple made solid, polished hardware, in an established market with plenty of competition. About the only large leap they made was with the first iPhone, and it's considered both transformative and very much a beta version.



People forget just how basic (and sometimes bad!) the original of many things was. And everyone has an iPhone now but they didn’t all buy the first one, neither.

The original iPod was Mac only and FireWire, for goodness sake! People made do and it improved over time.




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