I generally agree with the comment upthread that it's as much about accessibility as the influencer angle. Although I might not get the best rate (and it is around the holidays) I could basically book a week in Tokyo without any assistance a few days from now if I wanted to.

That said, there is an influencer angle and probably some reasonable number of younger people who see a few people becoming YouTube or TikTok stars and thinking there's a chance they could become one of them.