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I think ticket master attempted to do something similar to what you were saying as mentioned in this freakonimics podcast -

https://freakonomics.com/podcast/why-is-the-live-event-ticke...

I believe the problem they cited with this approach is it provides a poor UX where someone would have to keep checking the site to see if the ticket price has hit their desired target.

It would also still leave room for bots front running although still a better solution since the effects are dampened. Still, it's a lot easier for a bot to watch for a 'good price' to come up than a 'true fan'.

Perhaps to get around that there could also be an ability to make automatic purchases for a user once the ticket price reaches desired target? Something like a batch auction that randomizes winners in a cohort might work.

There are also people working in this area that would like to simply prevent resales. The problem there is it also might discourage purchases since people might be more reluctant to make such a big purchase if there is no way to recoup their money in case something happens that prevents them from going.

Perhaps another alternative to discourage scalping is if there was an identity system that requires each ticket holder to prove their identity. That, however, would also decrease the UX dramatically and would be a tough sell. But maybe the time is right to make such a hard sell?




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