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Make it a lottery. A toy example, instead of selling 10,000 tickets that sell for $1000 sell 500k “lottery” tickets for $20 each. A lucky 10,000 get to the concert. The artist/venue makes the same amount. Everyone gets a chance at seeing the artist for a reasonable price. Would work for very popular artists with young fans like T Swift. Lottery tickets would need to be non-transferable as well.


Non-starter. Fans would hate the uncertainty, and most of them would end up spending $20 and getting nothing for it.

Also you have to navigate gambling laws in all the different states, provinces, and countries you're selling in.

And you also lose the freedom to bring a different friend if your original date drops out.

The Dutch Auction idea in the article is actually really simple and cuts out the complexity that comes with transfer limits, ID-must-match rules, etc.




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