I built the first "post-play" experience for Netflix. It made it so that Netflix would automatically start playing the next episode of the show you are watching after a 15 second count down. We built it in the Silverlight player on the web because it was the fastest way to A/B test new features at the time.
Before post-play, you had to open the episode menu and click on the next episode to play it. We didn't want to do autoplay for a long time because we were afraid people would fall asleep with Netflix playing and it would break the internet. So we included the now infamous "Are you still there?" popup a few minutes into episode 3 with no interaction with the player.
Now it is everywhere - YouTube, Hulu, HBO, etc. And people watch way more TV than they should.
I want to say I hate automatic playing of content after my content is complete but when I really think about it I love it when I want it to do that and hate it when I don't and i'm too lazy to tell my UI which is which.
I guess when something just works your users will assume the cases where it is working properly are just the way things are and the cases where it does something they don't like is your fault.
I prototyped this as a Java Robots in like 2011 so I could fall asleep to Futurama. I guessed Netflix would take steps to ban it, but later they embraced it.
Before post-play, you had to open the episode menu and click on the next episode to play it. We didn't want to do autoplay for a long time because we were afraid people would fall asleep with Netflix playing and it would break the internet. So we included the now infamous "Are you still there?" popup a few minutes into episode 3 with no interaction with the player.
Now it is everywhere - YouTube, Hulu, HBO, etc. And people watch way more TV than they should.