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Being good at making other people money is actually a skill you can monetise. That’s basically what B2B software is: making money for other people. It’s the very definition of value creation. So focus on how you can make money for other people, then scale that up in a way that allows you to charge less than the value created but more than the cost to produce.

Also don’t try to think of an idea, just start talking to business owners about problems that cost them money or constrain growth (opportunity cost) and fix those problems.




Any insight on the reaching out to business owners part?

Not getting anywhere with cold emails


Networking events such as BNI or meetups

Chamber of commerce events

Go door to door

LinkedIn messages and/or get introduced through shared connections

Facebook communities and/or other online forums where you can answer questions and build relationships

Phone calls

Better cold emails!

Friends and family

Also whenever you speak to someone and have a good conversation with them, ask that person for the contact details of someone else who might be interested in speaking


this is a really good advice. I've this as well.




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