> Eli Lilly is down 5% because the market for their most profitable drug, a $125k/yr mAb IL-17 inhibitor, fell 5%. This is why Novartis, their major competitor with Cosentyx, is also down the same amount
Ads may have gone down for a number of factors, may also include the fact that Twitter is not really in a place that is good for advertising due to enormous amounts of hostile users
The "damaging tweet" in question was gone long before the stock would've been in a reasonable timeframe to "react" to it.
> Not everything is about Twitter!
https://twitter.com/quantian1/status/1591149510168039426