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For sites like airbnb it's not possible for the story to be "not real". It's just a website guys, there is no per-unit costs that makes the economics not work out.


Airbnb spends a lot for support, which doesn't scale (e.g. dispute resolution, etc).

Not saying they provide good support, but they have to staff for it.


By that reasoning, all software plays must be profitable, but alas, zero marginal cost of distribution does not entail profitability.




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