This strikes me as a good place to start, both for founders who are running something for the first time and also for more experienced execs as a good review of the fundamentals. In other words, I wish I had seen something like this when I was starting Dropbox in that a lot of our scaling problems would have been prevented by doing these basic things properly and consistently.
Mind sharing some of the lessons that you thought would have been the most valuable to know from the beginning, instead of having to learn the hard way?
(I don't know Matt, and haven't been coached by him, but I do know a lot of the founders he's coached, and have read his book https://www.amazon.com/Great-CEO-Within-Tactical-Building-eb... which covers much of the same material.)