I went from no degree and zero paid experience to six figure income in about 1 year, and big tech by 3 years, utilizing this strategy. The only job I ever cold applied for my first one. Recruiters (internal and external) have basically driven my entire career since then :)

I think job hunting is kind of like dating, in that the "match" between parties has significance, but it also largely a numbers game. Increasing your numbers == increasing your opportunities.