I don't know what you're talking about. I get order confirmations from retail stores all the time with full details of my order, every item listed in full detail, last 4 digits of credit card used, etc.
I see no change in this over time, nor do I know why companies would even care that an e-mail provider (including Google) would be able to read that information. I don't think this phenomenon exists at all.
The only thing I can imagine you referring to is companies having the tracking link open to their own page rather than directly to UPS/FedEx etc., but that's for totally separate reasons that you can see from Narvar's marketing.
> I see no change in this over time, nor do I know why companies would even care that an e-mail provider (including Google) would be able to read that information. I don't think this phenomenon exists at all.
Thanks, but so as far as I can tell from that, Amazon is the only company to have made this change, and it's pure speculation as to why.
I just checked my e-mails, and Target and Wal-Mart still include an itemized list in your order confirmation e-mail. So does Best Buy, J. Crew, GAP, Shopify, eBay, and literally every other store I order from.
So a single company made this change, and nobody knows why? That's not a phenomenon or trend.
I see no change in this over time, nor do I know why companies would even care that an e-mail provider (including Google) would be able to read that information. I don't think this phenomenon exists at all.
The only thing I can imagine you referring to is companies having the tracking link open to their own page rather than directly to UPS/FedEx etc., but that's for totally separate reasons that you can see from Narvar's marketing.