I suppose the engineering staff isn't using a metaverse app because it adds nothing to their work process. Why walk around in some virtual space when you can share docs and text instantly to anybody in the company?
Much of technical work isn't face-to-face negotiation. Managers like that; engineers don't have much use for it.
Maybe if work was actually meta-fied, there'd be some reason to try it. Like the only way a bug report could be filed or a ticket closed was through some VR metaphor. I have a feeling they need the creativity of the engineers to figure out why they'd bother dogfooding it.
> Why walk around in some virtual space when you can...
This is the key question not only for engineers, and I don't think anybody has a good answer for it except for "we want to make more money and existing markets are already taken".
I guess the reality is that nobody – no matter if PMs, designers, engineers or anyone – wants to sit in a weird virtual environment, if instead they could just quickly join a zoom meeting. Who wants to put on a headset and stare at a dead-eyed avatar if you could just turn on your webcam.
And that's just the work part of it, I would assume that Horizon Worlds has even less recreational value.
“Everyone in this organization should make it their mission to fall in love with Horizon Worlds. You can’t do that without using it.”
This is brutal exec-speak that is typical in big tech projects. VPs & execs have a tough time understanding what users actually want, because they rarely talk to users.
Director of Product Management uses phrases like "you must fall in love with ..." and then wonders why this product doesn't fly... It's not like "we need to think how to build something people would love", it's "we got this thing, love it now, quickly!". Surely mandating its use would fix it. Or the beatings will continue until the morale improves!
Much of technical work isn't face-to-face negotiation. Managers like that; engineers don't have much use for it.