The reason Toyota isn't all-in on EVs is because Toyota is the dominant player in a rival technology: gas-electric hybrids.
This is extremely clear business strategy: Toyota doesn't want to cannibalize its marketshare in hybrids.
Toyota pushed hydrogen fuel cells for years to obstruct EV adoption, just as Elon Musk pushed hyperloop to obstruct high-speed rail adoption. Both hydrogen and hyperloop are fantasy technology: decades away or completely impractical (hyperloop.)
Only after EVs were widely adopted in many countries did Toyota start moving towards EVs. That was a logical business strategy for them.
Toyota isn't all in on EVs because they make lots of money from hybrids. The end.
"Toyota Led on Clean Cars. Now It Works to Delay Them."
The auto giant bet on hydrogen power, but as the world moves toward electric the company is fighting climate regulations in an apparent effort to buy time.
This is all very clear business strategy. And we shouldn't let Toyota get in the way of a better world for all of us, in exchange for profit for its investors.
The reason Toyota isn't all-in on EVs is because Toyota is the dominant player in a rival technology: gas-electric hybrids.
This is extremely clear business strategy: Toyota doesn't want to cannibalize its marketshare in hybrids.
Toyota pushed hydrogen fuel cells for years to obstruct EV adoption, just as Elon Musk pushed hyperloop to obstruct high-speed rail adoption. Both hydrogen and hyperloop are fantasy technology: decades away or completely impractical (hyperloop.)
Only after EVs were widely adopted in many countries did Toyota start moving towards EVs. That was a logical business strategy for them.
Toyota isn't all in on EVs because they make lots of money from hybrids. The end.