They claim they are getting 8 figure revenue, so let's call that $1M/month revenue to keep the math easy.
By their Alexa rank, we would assume they have on the order of 38K visitors a month at 152K pageviews.
So they're making an average of $26/visitor, and I don't see them actually charging for anything on the site. Obviously their actual users will be substantially less, which makes this even more perplexing.
Please help me understand how this is working.
Also they almost definitely make an affiliate commission on the sale of any new gift cards (maybe around 2% based on payouts from other gift card aff programs on commission junction)