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> One is the Search Console integration, which is the only way to see what Google search queries led people to your site.

Don't most analytic tools have this? I know Plausible has Search Console Integration.

The Google Ads conversion is the killer feature Google Analytics has in my opinion. But the reality is, most use it because it's defacto and free.



Didn’t Google add a hop so the Referer header no longer provides the actual search URL?


Breaking standards to protect a moat

Ew


Yea but plausible integrates with the search console. Google probably has to provide some intergration ability which is why it’s possible.


Ooooooh that's why search results redirect to /url?...

I thought it was just for click tracking on my end.

Ha!




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