Why would they want less time spent on the site? That's optimal perhaps for the user not site, and the article discusses how the site is designed to keep the user searching.
It could be optimal for the site if the site monetizes via monthly subscription fees. Giving the user what they "want" as rapidly as possible would allow them to save money on infrastructure costs.
Still could cause some interesting 2+ order effects though!
How long does one need to watch porn in a single sitting? Netflix,YouTube, TikTok, etc. benefit from the fact we can sit there all day watching it (and some people do). Porn? Well...