The overwhelming majority of e-readers nowadays have a backlight, right? And reading "electronically" is still reading. But I guess I see your point: reading "traditionally" isn't something that many people do. Just like sitting to listen to an album from start to finish, which is something I did a lot when a was a teenager.
Seeing e-readers is very rare here in Brazil, and the only people I've seen using them were law students/professionals (to avoid the weight of paperback). Reading books didn't attract much people ever around here, at least from what I know from life experience, but it was more common in the past for sure. I've been to the US/Europe for comparison. In the early 2000's there were big pro-reading campaigns here, but from what I've seen it fostered mostly religious, self-help and harry potter. Personally, what I don't like is the poverty of imagination, and also the false experts all around, citing authors and works they didn't read most of the times (wikipedia is so much easier and faster, you know?) - I call these people wikiexperts or plainly fraudsters.
