Would love to hear your experiences hiring devs and building projects in a new, scarcely-used language and ecosystem like this. I imagine you don't quite get the range of applicants you'd see hiring devs for Rust or Go or other trendy languages du jour, but maybe that's actually a good thing since it weeds out less experienced devs and résumé liars who probably don't even know Zig exists…?
Although the "Python Paradox" does not apply to Python anymore (it has become even more mainstream than Java), it does highlight an important point:
If you choose your language based on "I want the biggest pool of developers" you are also saying "I want the most average and mediocre developers that I can pay for cheap".